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PULSE EXTRA Three years passed during which WFLA's news became a ratings competitor. Bob's efforts were rewarded when he received an offer from a much bigger market. "In '63 NBC asked me to come to Washington, D.C. to direct at WRC-TV. It was a terrific break that didn't work out. There were problems with my boss from the moment I got there. Fortunately, I hadn't moved the family, so I turned right around and came back to Tampawithout a job! I got a call from WTVT to come in and talk about a position. I didn't know anyone there so I guess they had heard about me from my work at Channel 8. I interviewed with John Haberlan who said 'we haven't got a job for you, but we'll make one. What would you like to do?' I said 'mini-docs,' like the ones I made at Channel 8. I started working with WTVT's chief photographer Jack Cosgrove, who shot and edited and did about everything else, and reporter Ray Dantzler. Since WTVT's news was 'Pulse,' I called the segments "Pulse Extra."
EXTRA! EXTRA! Pulse Extra was a demanding show that required advance planning because of the overlap of scripting, producing, and editing. "I would plan the next week's subjectsometimes brainstorm ideas with Bob Olson," explains Bob. "We'd shoot the whole week's worth of program, about 30 minutes running time after it was edited, and split them into 3 to 5 minute segments shown at the end of Pulse. The subjects were usually on the soft sidea way to transition from Pulse into the CBS network news. We'd do a week on fortune telling, or the Everglades. One program was our trip along the Suwannee River. Jack, Don, and I spent three glorious days shooting along the river. We'd stop and interview people like a guy who ferried cars across the river on a flatboat. Then there were some serious topics like one on unwed mothers. We interviewed these young girls who would have to choose whether to keep their babies or give them up. We did a week on children in an orphanage, and helped get a few of them adopted. This one kid said 'I hope if I get adopted they'll take my little brother too.' It was heartbreaking."
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