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The early days of Gaylord's ownership of Channel 13 were spent beefing up the studio facilities and in particular, the news department. Crawford Rice replaced the departing Dick John as News Director. Joe Loughlin came aboard as a news anchor, as did Arch Deal, and Cy Smith, who joined the staff as editorial researcher and writer. When it came time to expand the half-hour news block ("Newsroom") to an hour, the word went out among station employees to suggest a new title. "I had named the station's newsletter 'TV Tease,' recalls Jayne, a proven wordsmith when it came to program titles. "They were looking for a name and I suggested "Pulse," and got a $15.00 bonus when it was chosen." Pulse News started in October, 1958, and retained the name for over thirty years.
The late 1950's were salad days at Channel 13, and Jayne recalls how newsman Roger Sharp filmed the first Cape Canaveral rocket launch from the back of a Jeep. He rushed to a private plane and flew back to Tampa, where the film was processed and run through the companys then state of the art 16mm film developer, the Houston Fearless Rapid Processor and hit the air less than an hour laterscooping the world! There was the time Jayne took a vacation in New York and WTVT's former General Manager, 'Buddy' Sugg, arranged for a VIP pass at NBC. She was thrilled to ride in a Rockefeller Plaza elevator with news anchors Chet Huntley and David Brinkley, and attend a live telecast of "The Tonight Show," which was hosted at the time by Jack Paar. Jayne sat in the audience between Florence Henderson (the future "Brady Bunch" star) and Mrs. Miller, a woman celebrated for being in the studio audience of almost every Jack Paar program that originated in New York.
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