THE NEXT GENERATION
Compared with our current action-packed news programs, stories covered by WTVT in the late 50's tended to be more on the soft side. The goings-on in city hall, crime (a gangland slaying once in a while), human interest, and news from 'back home' for the tourist population was the bread and butter of the news department. Rice was always on the lookout for feature-type stories to use as filler on slow news days.
Channel 13's news program had been titled "Newsroom," and for good reason. Windows were placed between the studio and the actual working area that the reporters and news director used to assemble their reports. A camera shot through a window directly into the newsroom where anchor Rice or Loughlin would deliver the news.
Scripts were hand-typed and read directly off the paper...no teleprompter. In fact, the director had only a format sheet and would rely upon the newscaster to cue a film roll using a foot pedal concealed under his desk. When a film cue was called for, the pedal would be pressed and a bell would ring in the control room and the film projection room.
At a time when the CBS network news (with Douglas Edwards) was running a paltry 15 minutes per evening, WTVT shook the broadcast industry by producing a 45 minute local news, sports, and weather block. Combining it with the Edward's 15 minutes allowed WTVT to become the first station in Florida to run an hour-long news block, starting in November, 1958. Word went out to employees that a new title was needed for the news and Film Director Jayne Boyd submitted "Pulse," winning a $15.00 bonus.
That spectacular announcement signaled the beginning of WTVT's 60 minute news block. A 16mm film showing a globe of Earth was fronted by the waveform of the announcer's voice, "pulse-ating" as he spoke. This familiar icon was updated several times in the 60's and 70's, and Pulse remained the title of WTVT's news program until the late 1980's, when it became "Eyewitness News."
Pulse Midday at 12 noon brought a half-hour of news, weather, and information designed for the female viewer. Al Moffatt was newsman, Roy Leep handled the weather, and features on fashion, cooking, and home management were the realm of Jean Phillips.
Channel 13 was the second station in the country to introduce daily editorials on October 20, 1958. Originally written and delivered by Crawford Rice and lasting about one minute, the editorial was researched and later co-written by Cy Smith. Smith continued as editorial writer for WTVT into the late 1970s.
To read an interview with 'Pulse Extra' cameraman Jack Cosgrove, CLICK HERE.
WTVT scored a national scoop in 1959, when Earl Wells traveled to Cuba with photographer Marvin Scott to cover Castro's overthrow of the Batista government. Wells, who got Castro's first interview after the coup, later returned there to report on the trials and executions that followed. It was Wells who first uncovered and reported on Castro's "School For Guerillas."
Channel 13's efforts did not go unnoticed. In March, 1960, Pulse was selected by TV Radio Mirror Magazine as the 'best TV news program in the Southern United States.'
"The home audience gets a sense of immediacy and participation because of the excellent pacing of the show," stated TV Radio Mirror. "There is a sparkle of spontaneity, and there is cohesion of all the parts."